Innovation in Cuba
The Opportunity
The Solution
Cities Visited
Months to Execute
Programs Proposed
On-site Research
We traveled to the island in order to gain a first-person perspective of the food chain in Cuba, as well as meet some of the local producers and vendors. We confirmed that the agricultural food chain in the country gives exaggerated priority to government-owned institutions. The primary challenges are:
Transportation of Goods
We interviewed local economic experts and observed the transport of produce in several regions. Movement and arrival of goods is very unreliable throughout the island.
Nutrition Education
The culture of knowledge regarding nutrition is relatively non-existent; when basic needs are not met, it is difficult to educate a community on the importance of a balanced diet.
Vegetable Pricing
While prices of many foods are volatile and can change drastically from day-to-day, the prices for fresh vegetables are generally higher per portion than those of other foods

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